Finler, Joel W. Hitchcock in Hollywood. New York: The Continium Publishing Co., 1992. (Finlers primary thesis is that Hitchcock was as masterful a self-promoter as he was a filmmaker.)
Kapsis, Robert E. Hitchcock: the Making of a Reputation. Chicago: The University of Chicago Press, 1992.(This book is essential reading, discussing Hitchcocks television experiences and their influence on the making and marketing of Psycho, and all of the innovative publicity strategies that Hitchcock used for the film.
Leigh, Janet. Psycho, Behind the Scenes of the Classic Thriller. New York: Harmony Books, 1995. (Leigh details how she was kept under wraps, as Hitchcock was afraid she might give the ending away.)
Powell, Michael. Million Dollar Movie. Heinemann, 1992.
Rebello, Stephen. Alfred Hitchcock and the Making of Psycho. New York: Dembner Books, 1990. (Rebello has an entire section devoted to the marketing of the film.)
Thomson, David, "Mark of the Red Death," Sight and Sound. 49.4, Autumn 1980.
_______. "Michael Powell 1905-1990," Film Comment, May/June 1990. (Thompson had great fondness for Powell, and engaged the director in some very revealing interviews on his bitterness while making the film.)